Qualified Leads for Interior & Exterior Solution Suppliers in the Building Industry
The construction and architecture sectors in the Czech Republic and Slovakia are changing rapidly. Rising material costs, the need to reduce the carbon footprint of buildings and the digitization of permit approvals mean that vendors must provide solutions offering clear benefits to investors and design teams alike.
Key trends that will shape the industry in 2025 include BIM (Building Information Modelling), LCA (Life Cycle Assessment) and prefabricated building. Investors are monitoring lifecycle costs, while architects and design engineers expect detailed object libraries to help them streamline modelling and ensure compliance with the EPBD, EU Taxonomy and LEED/BREEAM standards. The future belongs to systems and materials that reduce energy use, minimise waste, and simplify installation.
Buying decisions are now shared across the value chain. Investors assess ROI, architects prioritise aesthetics and performance, engineers require certification and accurate BIM data, and general contractors focus on logistics and timelines. Without a coordinated outreach strategy for each stakeholder group, even the best products risk being excluded from projects. It is therefore essential to localize your communication to each role and engage the right person at the right stage of the design process.
🎯 Data-Driven Targeting
Projects are selected using detailed data analysis and are segmented according to project stage (concept, permitting or execution), building type (residential, industrial or public) and preferred design software (Revit, Archicad, Tekla or CDE platforms). Investor groups, design studios and specialist engineers (HVAC, electrical and MEP) are also segmented to ensure that each offer is situation-appropriate.
📞 Direct Outreach to Decision-Makers
Decision-makers are contacted directly by phone to arrange an in-person or online meeting, or to invite them to a workshop or webinar. Once a connection has been made, your team will receive a clear briefing detailing who was contacted, which project they are working on, and the confirmed meeting time. This means that your specialist can present BIM libraries, references or LCC calculations without wasting time identifying the right contact.
🧩 Relevant Experience
Our track record includes façade systems, green roofs, HVAC technologies, smart-building platforms and prefabricated modules. This process connects your sales team directly with architects, engineers and investors, driving cross-selling and upselling opportunities throughout the entire project supply chain.
‘We have finally found the right partner who understands our needs. LEADMACHINE is always looking for ways to deliver results and make our job easier. Petr’s background in global corporate marketing is a real asset when planning new campaigns. We very much want to continue this collaboration.”
Michal Wojdat, Regional Marketing Manager – Industry Reg. Central, Essity Professional Hygiene
‘We really appreciate their personal and proactive approach. The team at LEADMACHINE is results-oriented and clearly invested in our success. Petr and Iva also contribute fresh ideas for future campaigns. Their in-depth industry knowledge and practical experience make them reliable partners.”
Martin Vávra, Sales Manager at cadconsulting