Qualified ICT Leads in the Czech and Slovak Markets
The software and ICT services market in Central Europe is becoming more demanding. Local customers are consolidating vendors, closely examining the total cost of ownership (TCO) and expecting a fast return on investment (ROI) for every investment. AI tools are now standard, but businesses are also under pressure to meet NIS2, DORA and ESG requirements. They require secure, auditable and compatible with any cloud solutions.
The decision-making process has evolved. IT leaders (CIOs and CISOs), finance departments and operations teams all view investments differently. Approval only comes after a series of targeted interactions. Successful go-to-market strategies therefore align messaging with each role: security for CISOs, OPEX/CAPEX planning for finance and SLAs and flexibility for operations.
🎯 Data-Driven Targeting
Data-driven research helps to identify relevant companies based on clear criteria, including their current technology stack.
📞 Direct Outreach to Decision-Makers
Key decision-makers are approached directly. A summary of each confirmed meeting is provided, including the customer’s challenges and project timeline. This gives your sales team a head start with qualified prospects, ready for expert follow-up or live demonstrations.
🧩 Relevant Experience
From CRM and ERP to PLM, MES, cloud services, dashboards and security and productivity suites, each campaign is built around the value that your solution brings. This approach opens doors to C-level executives at new accounts and increases both cross-selling and upselling potential with current customers.
“Leadmachine proves that not all lead generation partners are the same. They are the only team on the Czech market that can clearly articulate product value across different industries. We’ve been working together for several years, and I cannot recommend them highly enough.”
Marek Svoboda, Territory Marketing Manager for the Czech Republic, Slovakia and Hungary at Autodesk.
‘The results have exceeded our expectations. LEADMACHINE provides its services at a truly high level. Their professionalism and dedication help turn leads into real customers. If you’re looking to grow your business in the region, this is the best investment you can make.’
Naďa Imrich, BDM for Microsoft Business Applications at TD Synnex